I’m asked this question often, and it’s one I’ve also asked myself. There could be any number of reasons, but the life of the powerful underworld has always captivated people’s attention. Throw in a love story and how can it not be popular? But there’s another compelling element. The strong macho male. He’s fearless, smart, and not to be messed with. But he can also be compassionate and caring, especially when it comes to the women in his life. Powerfully protective and generous to a fault, are the qualities I often find reflected in Mafia Romance Men. A Very Bad Girl hit the Amazon top 100, and my hero was all those things, and more. Why are Romance Novels Popular? I think it is mostly because of those amazing, manly men.